7 Ways To Play Facebook’s New Social Feedback Loop


Facebook戦略プロデューサー 長瀬葉弓です。



7 Ways To Play Facebook’s New Social Feedback Loop

Facebook’s ticker, timeline, Open Graph and GraphRank create a feedback loop that drives social discovery, engagement, and targeting opportunities.

Here are seven suggestions on how to leverage these new features in marketing (by the way, in the graphic to the right, the word “flyouts” refers to pop-out window that opens when you click on an item in the ticker).



1. Get Onto the Graph

To participate in social story creation and promotion, you have to be part of the Open Graph.

These social stories show in the ticker each time a user performs an action in an application, and are then aggregated into the timeline.

When those actions form a social pattern, as identified by Facebook’s new GraphRank algorithm, they also gain more prominence in friends’ news feeds.

2. Go Beyond Pages

Marketers, especially brand marketers, have long relied on the fan page as their only real presence on Facebook.

It’s time to extend past this to create an experience that is truly social by design and conveys your brand identity.

Apps are more essential than ever to the latest Open Graph updates, as they are the centerpiece for story generation.

Without such an approach, you might find your messages are lost among all the real-time activity streaming from Open Graph apps into the ticker and news feed.

引用元: 7 Ways To Play Facebook’s New Social Feedback Loop.


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